Amazon seller central offers huge potential for selling your goods online. In fact, it is one of the most popular shopping platforms on the planet and has revolutionized e-commerce. Not only does Amazon offer an incredible selection of products to choose from, but its customer service is second to none. Plus, its platform is designed specifically for start-ups and small businesses.
Seller Central allows you to set up your store using their simple website builder interface or use one of their many third-party providers.
What is Amazon Seller Central?
Amazon seller central is a platform that allows online merchants to get their products into the hands of millions of consumers around the world. It offers sellers an easy way to create, manage, and ship products from their stores, as well as access to powerful marketing tools that can help them reach new customers. With so much potential for business growth, online merchants need to take full advantage of this resource.
Here are some tips on how to do just that:
- First and foremost, be sure to upload high-quality photos of your products! This will help you engagingly showcase your product and make buyers feel like they’re getting something valuable instead of simply buying something.
- Next, use effective pricing strategies that reflect the quality and rarity of your items. Set a price point that is fair yet compelling enough to draw people in without driving them away with too high a cost or low availability (this can often be difficult).
- Finally, monitor customer feedback closely so you can address any issues quickly and confidently. By following these simple steps, the seller central account should prove very beneficial for both you and your customers!
How to Create an Amazon Seller Central Account?
To start selling on Amazon, you need to create an Amazon seller central account. You will be required to enter the following information for account creation:
- Business Name and Logo
- Contact Information
- Full Name and Business Address
- Shipping Locations
- Bank Account Information
- Business Information (Story Behind the Venture)
- Refund and Return Policies
Once you have the information ready, it is time to jump onto the bandwagon.
- You can visit the Amazon website and find the “Start Selling” option. Create your login credentials using your Email and password.
- The next steps are pretty straightforward. You will be redirected to the Seller configuration page to add the basic information mentioned above.
- You will also need to add your Tax information like TIN (Tax Identification Number), entity address, etc.
- Reminder: Irrespective of the number of brands you have or the number of products you want to sell, you will only need one seller central account. You will need multiple Amazon accounts only if you want to sell in different countries.
Do’s and Don’ts of Amazon Seller Account
When you’re new to a platform, there are high chances of making mistakes that can lead to the termination of your account. Following are the Dos and Don’ts of the seller central account that helps you grow as a seller as well as help you avoid potential mistakes.
Amazon Seller Account Do’s
Optimize Your Product Listing
If you’re selling products on Amazon, the first step is to optimize your listing. This includes making sure that the title, image, and other information are accurately reflected in the product description. You can also add keywords where appropriate to help increase your visibility in search engines and improve customer acquisition rates (CARs).
Next, it is important to make sure that your listings are up-to-date and accurate. Missing categories or items can lead to reduced sales potential as buyers may end up returning an item because they believe it doesn’t match its listing. In addition, outdated pricing can penalize buyers who want to purchase items at a discounted rate. Make sure all prices reflect current market conditions by checking daily for updates from Amazon itself or third-party price tracking tools.
Understand Business Metrics
Business metrics are a key component of your success as an Amazon Seller. By understanding the basics of business metrics, you can optimize your listings and make better decisions about how to market and sell your products.
- When looking at the Seller Central account, the first thing you’ll want to do is find Your Account > Metrics.
- Here, you’ll see overviews for each of your listings (including Bestsellers Rank [BSR], Sales rank [SR], and Product rating) as well as daily stats such as page views and clicks on individual product pages.
- Below these are detailed stats for each category in which that listing competes (for example Books). The data shown here will help you measure how well your listings are performing relative to other sellers in that category. Identify hot titles or categories that might be generating a lot of traffic right now, and so on.
- To get more specific information about any one metric, simply click on it to view its respective report card containing charts illustrating where sales ranks differ by country/region; what days during the week generate the most activity; what type of searches drive customers towards particular items; etc.
Keep Track of Your Inventory
You can use a seller central account to manage your inventory levels and make sure that you are always selling the correct amount of product. This can help to avoid costly backorders, canceled orders, and other negative interactions with your customers.
To monitor your inventory levels, first, open Seller Central and click on Inventory (near the top right corner). From here, you can view all of your products together as well as detailed information about each one. You can also set alerts if you think that there may be a problem with any of your products. Finally, click on Sold Items near the bottom left corner to see a list of all items that have been sold recently.
Tax Obligations
You can use your Amazon seller account to take care of your taxes. It makes it easy to keep track of sales and tax obligations for both domestic and international sellers. Sellers can submit their sales reports directly through the Seller Central dashboard, which provides detailed information on total revenue, commissions paid, income tax payable (both US and foreign), and more. You can also view your account activity history to stay up-to-date with any outstanding payments or claims that may have been made against you.
Analyze Marketing Campaigns
You can also analyze your marketing campaign in your Seller Central account. This includes identifying which keywords are performing the best, determining how much spending on ads and other marketing activities is required to reach those goals, and pinpointing any areas where improvement may be necessary. Additionally, you can see what impact each ad has had on traffic and sales volumes.
By doing this analysis regularly, you can make informed decisions about the direction of your campaigns and ensure that allocating resources is effectively resulting in increased revenue for your business.
Amazon Seller Account Don’ts
Don’t Purchase Reviews
One common mistake people make is purchasing reviews for their Amazon accounts. Reviews can be critical in determining the success or failure of a product, and they are an important part of online shopping. However, buying fake reviews can damage your reputation and sabotage your sales rankings. This not only hurts you financially but also diminishes the trust that potential customers may have in your products.
Instead of buying reviews, encourage potential buyers to leave honest feedback after checking out using words like “thank you,” “great job,” or “nice review.” This will help improve your ratings and help promote positive customer interaction.
Do Not Sell Low-Quality Products
Amazon is the world’s largest online marketplace and it operates under two principles: customer satisfaction and seller performance. If you’re selling a low-quality product, your customers will not be satisfied and you’ll likely experience negative reviews. Additionally, Amazon takes down bad sellers quickly so that their products aren’t sold to other buyers.
Instead of focusing on quick sales tactics, focus on quality control when creating your listings. This means making sure that your product is of premium quality, images are high resolution, and all information is correct and up-to-date. And the description is clear and concise. And finally, make sure to follow Amazon’s guidelines for listing items such as using appropriate titles, labeling products with country of origin (COA), and ensuring Prime shipping status is indicated in the title bar link box.
Do Not Provide Late or Expensive Shipping
Shipping fees on Amazon can be frustrating for customers. As many items are priced at an incredibly high rate that is not reflective of the actual cost of shipping. To make matters worse, there are a number of merchants. Who charges exorbitant amounts for shipping. Without revealing the true cost to consumers.
To avoid driving away your customers with excessive shipping costs, try to keep minimal or no shipping fees. This way, you will ensure that your prices reflect what it takes to ship your item and minimizes the risk of angering shoppers. Additionally, it’s important to list all applicable charges (such as handling/packaging) upfront so buyers know exactly what they’re paying for.
If you do decide to include additional charges such as packaging or handling in addition to the standard postage fee. Make sure these extra costs are clearly stated and legible throughout your listing so shoppers understand why their order may take longer than
expected to arrive.
Final Thoughts
To take the best advantage of Amazon’s account, pay close attention to the points mentioned above. As you continue to grow your business on Amazon. You will explore many features of seller central that may or may not be useful for you. Choose the ones that help you grow your business substantially.
If you want to start selling on Amazon. It is always advisable to understand the business model first. Look into the success stories, talk to experts, and do extensive research. And find the products that can truly add value to your consumer’s life. Be very vigilant about every penny of the investment you’re making and make a good profit out of it.
