It’s no secret that Amazon has quickly risen as one of the most effective e-commerce methods for businesses to grow their brand, increase their conversion Rate, and generate more sales. In fact, according to Statista, the retail market share of online shopping will continue to rise from 17.1% in 2018 to 20.2% in 2021, with a big part of that coming from the continued rise of Amazon. With more than 55 million U.S.-based active users and over 200 million global customers on its platform, it’s no wonder why so many companies have chosen to launch their products on Amazon Seller Central as an influencer marketing strategy for new customers and increased sales.
But with so much demand in this marketplace, it can be extremely difficult for brands without the appropriate resources and knowledge to create an account and get started selling their product effectively and increase conversion rate—much less build a brand that can stand out amongst all the other competitors on their page.
What is an Amazon Agency?
An Amazon agency is a company that provides a full suite of services to help brands and sellers reach their goals on Amazon. Amazon agencies typically have specialized teams of people in charge of each part of the process, from product research and development to product listings and marketing, logistics, customer service, and more. These teams are equipped with the tools and expertise to help brands navigate the Amazon waters and build a successful brand on the platform.
Amazon agencies can help with various services and resources, including project management, conversion rate optimization, product sourcing, product development, and design, digital marketing campaigns, brand identity and marketing strategy, sales, and inventory forecasting.
Why You Need an Amazon Agency for Your Online Business
As mentioned above, Amazon is a highly competitive marketplace that can be incredibly difficult to navigate on your own. With so many sellers competing to stand out amongst each other, it can be particularly challenging for brands who are just getting started with their business to build a strong presence on the platform and find their target audience. To be successful on Amazon, brands will need to optimize their product listings, create an effective advertising strategy, and find ways to generate more sales for their business to increase the conversion rate.
Unfortunately, many businesses find it difficult to invest time and resources into these areas, given their limited experience with Amazon and the need to focus on their core brand and product offerings. Brands who work with an Amazon agency can free up their internal resources to focus on their core business while still gaining access to the tools and expertise of an Amazon expert who can help them reach their goals on the platform.
Services Offered by Amazon Agency
An Amazon marketing agency can help brands find success on the Amazon platform by leveraging a wide range of resources that are difficult to find through other methods of marketing. The Amazon platform offers excellent brand visibility and accessibility, meaning that brands have the opportunity to reach millions of people around the world with a single product listing. Working with an Amazon marketing agency can help brands with a variety of marketing efforts, including: –
Product research and development: Amazon agencies work collaboratively with brands to research and identify the best product to sell on Amazon and the potential demand for the product within the marketplace. Agencies can help brands develop the product and create a high-quality listing on Amazon Seller Central to start selling the product to customers.
Branding and marketing strategy: Amazon agencies have experience working with brands to build a strong presence and achieve high conversion rates on the platform. They can help brands develop a strong brand identity and marketing strategy for Amazon, including the creation of a brand story, the development of an effective marketing message, and more.
Digital and social marketing campaigns: Amazon agencies can help brands develop digital marketing campaigns and run advertising on Amazon to reach a larger audience and generate more sales. They can also help brands create influencer marketing campaigns to reach a wider customer base and increase brand awareness.
Sales forecasting and analysis: Amazon agencies have access to software and tools to help them forecast sales and predict how well various product listings will perform in the marketplace. They can help brands better understand customer behaviors and preferences with sales data and insights to help brands make more informed decisions moving forward.
Why Amazon Marketing Has Become So Important
Amazon has quickly become one of the most researched and relied upon e-commerce websites for consumers. As a result, brands are finding it more important than ever to invest in Amazon’s marketing strategies. To help them stand out amongst the competition and reach new customers. According to a report from GfK. Amazon has already become the first stop for over half of all online shoppers. Additionally, the report found that Amazon customers are also more engaged than ever before and are spending more. On the platform than they were in previous years. With the average transaction value climbing to $87. The increased attention and focus on Amazon have created a new opportunity, for brands to invest in marketing strategies designed to help them stand out. Amongst the competition on this platform and find new customers for their business.
Key Elements of a Successful Amazon Marketing Strategy
To succeed with Amazon marketing and increase conversion rate. brands will need to focus on three core elements of their strategy. product development, marketing strategy, and an effective advertising strategy. When these three elements come together. Brands have a better chance of achieving success. On the platform and finding their target audience.
Product development: Product development is one of the most important elements of any Amazon marketing strategy. This includes product research and development. As well as product listing creation. Brands need to make sure that. They are selling and marketing a high-quality product. That will meet customer needs and be competitive in the Amazon marketplace.
Marketing strategy: Marketing strategy includes the brand’s marketing message. The development of the brand’s voice, and the way that it talks to customers. It also includes the creation of an effective marketing campaign. Built around Amazon to help brands reach a wider audience and generate more sales.
Advertising strategy: An advertising strategy includes brands’ approach with their Amazon advertising. To drive more sales and increase brand visibility on the platform. This includes the type of ads that brands run on the platform. The way that they structure their ad. And the audiences that they are trying to reach.
Setup A Successful Marketing Campaign to Increase Conversion Rate
An effective Advertising Strategy
An effective advertising strategy on Amazon has become increasingly important as the platform has grown in popularity. Brands need to use Amazon Sponsored Ads to help them reach a wider audience. And generate more sales for their business. They are also very affordable and can be easily scaled depending on the business’s budget. An effective Amazon Sponsored Ads strategy includes the following:
Creating an ad that is focused on the customer: When creating your Amazon Sponsored Ads. It’s important to remember that you are reaching customers. Who are already interested in purchasing products like yours. It’s essential to keep this in mind and ensure that. Your ads focus on the customer experience and the value your product offers them.
Choosing the right ad type: Amazon offers several different ad types. That is designed to help brands find success on the platform. It’s important to choose the ad type. That is most appropriate for your business and the type of customers that you want to reach.
Creating an ad that resonates with customers: The most effective Amazon Sponsored Ads are the ones that resonate with customers and make them want to click on your ad and learn more about your product.
A Professional Product Photography Service
Product photography is another important element of any Amazon marketing strategy. This includes the creation of high-quality, engaging product images. That catches the attention of customers. And make them want to click through to learn more about the product. Amazon shoppers are more likely to click on listings. They have well-lit, high-quality images than listings. That doesn’t have any images or low-quality images. Brands can either invest in a professional photographer to create their product images. Or work with an agency. That has access to professional photography equipment.
A Professional Copywriting Service
A professional copywriting service is a great way to make sure. That your Amazon product listing is as professional-looking as possible. The service will write the copy for you. So all you need to do is supply the text — and there are lots of options to choose from.
There are several different types of services available. Including SEO copywriting, PPC copywriting, and web content writing. Whichever type you choose. Make sure that the service has plenty of experience working with Amazon sellers before you hire them. This will ensure that they can create a high-quality product listing. That will attract a lot of attention from potential customers.
As with any other type of advertising. Be sure to test your new product listing before you launch it across the entire sales channel. This will allow you to identify any issues with the copy and correct them before you go live.
The Bottom Line
To succeed on Amazon, brands need to make sure. That their product listings are optimized for search and ranking well within the search results pages. And when it comes to advertising. Brands need to ensure that their ad copy is compelling enough to capture. The attention of potential customers while they’re on their mobile devices. All of these factors come together to determine. How well a brand will perform on the platform? That’s where a reputable Amazon marketing agency comes in.
A successful Amazon marketing campaign requires a lot of hard work and dedication. But with the right tools in hand, brands can increase their Conversion Rate and chances for success. Amazon agencies can help brands with these efforts by leveraging a wide range of services. And resources that are difficult to find through other types of marketing.