Amazon Enhanced Brand Content: A Complete Guide

Amazon Enhanced Brand Content (EBC) or A+ Content, enables brand owners to describe product features in an advanced way. This content can add detailed descriptions, charts, videos, high-quality images, and custom copy (e.g., brand stories) within the same Amazon A+ page.

It makes it easier for consumers to find what they are looking for and understand how the product works better than ever before. Additionally, this content can help increase sales by providing customers with more information about the product and making buying decisions easier overall.

What is Premium A+ Content?

Premium A+ content is also known as A++ content as it’s added onto the A+ content. With an incredibly appealing structure, A++ content focus on imagery, charts, and videos as the use of text is reduced due to strict character limit.

A++ content enables the sellers to showcase their products or services in the most modern and innovative way possible and that too with added interactive functionalities.  The hovering-over feature, clickable FAQs, and detailed comparison charts help the brand stores to stay ahead of the competitors.

Seller Requirement for Amazon A+ Content

Every seller on the Amazon marketplace would like to take advantage of the Enhanced brand content but there are specific requirements that you need to fulfill.

First, if you have not registered your brand on Amazon, apply for a brand registry right away. The information you need for the brand registry includes:

·         Your Trademarked Brand Name

·         Brand Serial Number

·         List of Manufacturing Countries

·         Countries Where You will be Delivering

·         Product Images with Brand Name on it

·         Product Label Image with Brand Logo

·         Plain Product Image

Once you have provided all the information, the Amazon team will take one week to review and validate the data and respond to your request. After your brand is registered on Amazon, you can leverage the power of Amazon EBC services and grow your business substantially.

 

Difference Between A+ and Premium A+ Content?

Enhanced Brand Content (A+ Content)

Premium Content (A++ Content)

Free for Amazon Registered Brands

Invite Only Feature (Paid)

5 Modules Allowed Per Page

7 Modules Allowed Per page

Content Width: 970Pixels Max

Content Width: 1464Pixels Max

Conversion Rate: 3-10%

Conversion Rate: 15%

Standard Modules: 17
Premium Modules: 0

Standard Modules: 17
Premium Modules: 17

 

Best Practices of Enhanced Brand Content

Whether you’re hiring Amazon ranking services or planning to design enhanced brand content yourself, here are some best practices to take into account:

·         While designing creatives for product features, avoid adding too much text. Only add the necessary information in the most readable way possible. Always keep quality over quantity.

·         Know every bit of the product listed on your Amazon Brand store. Write detailed frequently asked questions and ensure every critical query is tackled.

·         The crucial part of your enhanced brand content is your Images. Keep the size recommendation in mind and design high-resolution professional and relevant creatives with clear product images.

·         Do your research before selecting an EBC template. Your template should complement the products you’re selling on your Amazon brand store.

·         Don’t go over the board by applying EBC on all of your listings. Test and try 1-2 listings with brand content and if you gain desired results, you can repeat the strategy for the rest of the products.

Advantages of Amazon EBC Services

·         Increased Conversion Rates

Conversion rate is one of the most important factors when it comes to Amazon product listing. There’s no point in driving the traffic to your brand store if it’s not converting. According to Amazon’s claim, if you effectively implement the enhanced brand content in your store, it will increase traffic and ultimately your conversion rate. The high-quality clear images will help customers to take clear decisions and finally press the buy button.

·         Reduced Returns and Refund

When you clearly state the product specifications and display clean and transparent images, customers can make informed decisions. That will reduce the need to return the product or ask for a refund.

·         Improved Shopping Experience

Amazon EBC services help to create a visually appealing storefront and it enhances the shopping experience of the visiting customers.  Whether it’s a catchy slogan, a full-screen product image, product features in bullets, or a product description video, everything adds up to satisfy your customer’s shopping needs.

Who are Amazon FBA Consultant and What can they do for your Business?

Amazon FBA Consultant are experts in the Amazon Fulfillment by Amazon (FBA) business model. They help entrepreneurs start and grow their businesses by providing training, guidance, and support throughout the entire process of selling on Amazon.

The benefits of using an Amazon FBA consultant include increased efficiency and faster response time when selling products online. This is due to the consultants’ intimate knowledge of the Amazon Marketplace and their ability to quickly find, research, test, and list new products for sale. Additionally, they can also provide marketing assistance that helps increase visibility for your product(s).

Here’s what Amazon FBA experts can do for your business:

Improve IPI Score

An Amazon FBA Specialist can help amazon business owners to improve their Inventory Performance Index score. This is a performance metric that is used by Amazon sellers to determine the health of their inventory and whether they are making money on each item that they sell. The index provides real-time updates on how much stock is available in all categories, including Books, Clothing & Accessories, Computers & Electronics, and Toys. Additionally, the AIPI provides insights about which items are selling well and which ones are not! This information can help you make better decisions when it comes to merchandising and rotating your inventory. By improving your IPI score, you can reduce your risk of being marked down or suspended from Marketplace Seller Central.

Wholesale Product Sourcing

If you are interested in starting your own business and selling online, Amazon FBA experts can make your journey hassle-free. These experts can help you source products for wholesale and help to get your product onto Amazon’s marketplace so that you can start making money right away. They will also provide guidance on everything from setting up your warehouse to optimizing your marketing efforts.

Product Listing Optimization

Amazon FBA specialists can help you in product listing optimization. The aim of this service is to improve your organic traffic and boost your sales through effective listing management. Your consultant will work with you to identify which products are performing well on Amazon and then assist you in tweaking your listings accordingly. They may also provide tips on how to increase customer engagement, launch new products quickly, or optimize shipping times.

Preparing FBA Shipment

Amazon FBA Experts can help you in preparing your Amazon FBA shipment in order to ensure a smooth and successful delivery. They will walk you through all the necessary steps, including inventory management, packing strategy, shipping labels, and more.

They will also provide expert advice on how to ship items that are sensitive or perishable. In short, they can make sure that your product arrives safe and sound at its destination!

PPC Campaigns

PPC (pay per click) campaigns can be incredibly helpful for driving traffic to your Amazon Store. This type of advertising allows you to pay when users click on ads that appear on search engines like Google and Yahoo, or websites that are affiliated with those companies. Amazon FBA Consultant can help you to run successful PPC campaigns on your Amazon FBA Business. They are experienced in advertising and know how to create effective ads that will help drive traffic to your products. They can also manage shipping and returns so that you can focus on running your business rather than worrying about these tasks.

In addition to generating leads and converting visitors into customers, Amazon FBA specialists can also help boost SEO, increase the visibility of your listing in Google search results, and improve the prominence of sponsored links across all major browsers.