- Product title
- Images of the product
- Bullet points
Almost every person in the E-commerce industry is familiar with Amazon Listing and they do visualize it. Amazon listing is a vital aspect of the amazon business as it is where all the detail, features and specification can be analyzed. The product listing page shows the title, Images, bullets and description. When a buyer clicks your product from the search result page, it lands on your listing, where it can see your product in detail. Most buyers shop your product when they like your listing, so the listing is the front end display of your product, the most important and crucial part of Amazon business. Through listing, you index your product in the Amazon catalogue and rank accordingly, as well as show your product to the buyer. A good listing must impress the amazon Algorithm and buyers hand by hand. In this article, you’ll find, what are the basic elements of Amazon listing and what it takes to create a perfect listing?
Basic Elements of Amazon Listing
The title is the most vital part of the Amazon listing, it is the first thing a shopper sees when it lands on the listing. Listing titles must be under 200 characters as mentioned in Amazon policy. A well-optimized title fits as many product features and details needed to acknowledge the consumer about the product. Here are some general best practices:
Colour, variation etc.
Size of the product (if it is needed)
Quantity of the product (like a pack of 2 or 6 etc.)
Keywords are very important as they help to list visible against the search results. So the right and relevant use of the keywords in the title is of utmost importance because it leads to increased views and sale conversions.
After the listing title, product images are the easiest and effective way to grab the buyer’s attention. Product images purposely allow the buyer to visualize the product in its physical domains, Images gives the customer a bundle of information for instance; size, quality, shape and dimensions. This is an amazing experience for buyers because it doesn’t need to buy and then check but instead, it can visualize and analyze it without holding it in hands.
Amazon allows sellers to upload up to 9 images but 7 images are perfect to upload. Images should be high quality (at least 1000×1000) and the first image must be in white background (85% product image and 15% white background. Including infographics and lifestyle, images make your listing more effective and there would be high chances of conversion.
Bullet points play an elementary role in listings, as they give descriptive and exceptional features of the product. An optimized listing must contain five strong and exceptional bullet points. Bullet points must contain product information, features and explanation regarding how product could be beneficial for the buyers. Most importantly one can utilize the relevant and converting keywords in the bullet point section. This strategy will help in indexing product against relevant keywords and will also help in sale conversion.
The description is the last critical part of the Amazon listing. In the description, one can tell about its brand or story in this section. Most importantly remaining keywords that weren’t utilized in the title or bullets sections can be used in this section. About description, it appears before bullets points when buyers are using mobile devices to shop on Amazon as well as, 59% of the buyers read the description. So description has its own value in amazon listing, one should be seriously concerned while writing a description because it can play a vital role in conversion and ranking of the product.
At Amazon Consultant our experts have dealt with Amazon listing thousands of time. If you are an existing seller on amazon or you want to sell on Amazon in near future. Experts from Amazon Consultant can help you make the best and converting Amazon listings