High Tune Case Study

High Tune, a premium textile brand, struggled to gain traction in the competitive sleepwear market. Through strategic PPC, optimized listings, and enhanced brand content, we helped them increase sales, improve visibility, and establish a strong Amazon presence.

With data-driven advertising and engaging A+ Content, High Tune transformed its Amazon performance, attracting more customers and boosting conversions.

36%

Higher Order Value

100%

Increase in Sessions

100%

Growth in sales volume

271+

Days with us

Overview

Industry: Clothing
Location: USA, UK , KSA, UAE
TimeLine: June 2024 – Ongoing
Link: https://high-tune.co/

High Tune is a brand dedicated to delivering premium textile products, specializing in luxurious night sleepwear and cozy pajama sets designed for ultimate comfort. With a mission to make high-quality, stylish, and comfortable nightwear accessible, High Tune curates the finest textile products from around the world.

Every item in their collection is carefully selected to meet high standards of quality, elegance, and relaxation, ensuring customers enjoy a restful night’s sleep. Committed to excellence, High Tune provides a seamless shopping experience with a user-friendly website, secure transactions, and fast delivery, making comfort just a click away.

Services Delivered

Amazon Account Management

Listing Creation

PPC Management

Content Optimization

Challenges Encountered

Image Reflection Issue– The client’s product images were not displaying correctly, affecting the overall listing quality and customer perception.
Declining Sales – Sales were consistently dropping due to poor visibility, ineffective advertising, and low conversion rates.
Listing Creation & Variation Issues –There were difficulties in setting up product listings correctly, including variation mismatches that confused customers and impacted sales.
Content & Listing Optimization Gaps – Existing product descriptions and bullet points lacked clarity, keyword optimization, and persuasive elements, leading to low engagement and poor rankings.
Review & Credibility Issues – The absence of strong customer reviews and feedback hindered trust-building and organic growth.

Strategy & Approach

1. Resolving Image Display Issues

To address image reflection problems, we leveraged the “Image via Upload” feature, escalated the issue by submitting a support ticket to Amazon Seller Support, and executed a targeted ad strategy to enhance visibility and customer engagement.

2. Optimizing Listing Creation

We followed a structured methodology to ensure error-free, optimized, and high-converting listings for the client’s products.

Efficient Listing Setup – Used both manual product addition and bulk uploads via Flat File to streamline and scale the process.
Keyword-Driven Titles– Conducted deep keyword research, integrating high-search-volume terms to maximize search visibility.
Enhanced Content Strategy– Crafted compelling product descriptions and utilized backend search terms within ideal character limits to improve discoverability.

3. Reviving Sales & Increasing Traffic

To counteract declining sales and low visibility, we deployed a multi-tiered advertising approach aimed at expanding reach and improving conversions.

Sponsored Products – Implemented Keyword, ASIN, Expanded, and Auto Targeting to attract high-intent shoppers.
Sponsored Brands – Launched Store Spotlight, Video Ads, Brand Collection, and precise Product & Category Targeting to enhance brand awareness.
Sponsored Display – Utilized Contextual Targeting (ASIN) and Retargeting Ads to recapture potential buyers and drive consistent sales.

4. Strengthening Content & Listing Optimization

We transformed the client’s listings by combining visually engaging content with a strategic SEO-driven approach.

High-Quality Visuals–Created an optimized image set including 1 hero image, 2 lifestyle shots, 3 infographics, and a high-conversion product video to enhance engagement.
Brand Story & A+ Content – Developed a compelling Brand Story and implemented Premium A+ Content through Amazon Brand Registry to build trust and brand authority.
Advanced PPC for Ranking – Launched Seed Keyword Campaigns with high bids and exact match targeting, alongside Broad Modifier Campaigns to capture a wider yet relevant audience.

5. Addressing Review & Credibility Issues

To enhance product credibility and build trust, we implemented a strategic review acquisition approach:

Vine Program Enrollment – Recommended the client enrol two units per product in Amazon’s Vine Program, allowing verified reviewers to provide authentic feedback.
Organic Reviews Strategy – Advised the client to encourage friends and family to purchase the products and leave genuine, experience-based reviews to boost initial credibility.

This approach helped establish social proof, improve product trustworthiness, and drive higher conversion rates.

Outcomes and Business Impact

100% Increase in Sessions – Optimized listings and targeted ad strategies doubled customer visits.
36% Higher Order Values – Improved content, premium branding, and strategic positioning led to larger purchase sizes.
9:1 ROAS Achieved – Advertising efforts far surpassed industry benchmarks, maximizing profitability.
Major Investment Expansion – Over $1.2M reinvested in production to meet increasing customer demand.

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