Amazon SEO Phase 2: Incremental Indexing for Hidden Keywords

Key Elements of Amazon Phase 2 Optimization for Hidden Keywords

Step 1: Thorough Keyword Research and Competitor Analysis

We deeply dive into your market category and competitor landscape to uncover hidden keyword opportunities. Unlike basic keyword research, this phase focuses on discovering keywords that may be less popular but highly relevant to specific audience segments.

Key Components of Our Keyword Research:

• Use of Advanced Tools: We utilize keyword research tools such as Helium 10, Jungle Scout, and SellerApp to identify high-converting keywords that your competitors might be missing.
• Competitor Keyword Mapping: By analyzing top-performing competitor listings, we pinpoint keyword gaps that can make your listing more competitive
• Trend Identification: Understanding seasonal trends and audience search patterns to integrate relevant keywords.

Example: If you sell eco-friendly water bottles, we might uncover terms like “sustainable water bottle” or “plastic-free hydration,” which are less common but highly specific and valuable.

Step 3: Removal of Duplicate Keywords

Amazon’s algorithm is smart enough to recognize and index keywords that appear in multiple parts of the listing. To maximize efficiency, we remove any keywords from the backend search terms that already appear in the title, bullet points, or description.

Benefits of Removing Duplicate Keywords:

• Maximize Character Usage: Eliminate redundant words to make room for additional, unique terms.
• Improve Relevancy: Focus on high-value keywords that truly add to the listing’s discoverability.

Step 2: Backend Search Term Refinement

Backend search terms are critical for Amazon’s algorithm to understand your product. Our team refines and optimizes these search terms to maximize the 250-character limit for hidden keywords.

What We Do:

• Prioritize High-Impact Terms: Only the most impactful keywords are in the backend fields.
• Avoid Redundancies: Common terms that already appear in your title or bullet points are removed to maximize indexing.
• Leverage Foreign Language Terms: Where applicable, we add foreign language terms, misspellings, and slang that your target customers might use.

Step 4: Introduction of Long-Tail and Niche Keywords

Long-tail and niche keywords are highly specific phrases that cater to a more targeted audience. These keywords may have lower search volume but often result in higher conversion rates due to their specificity.

Examples of Long-Tail Keywords:

• “Leak-proof stainless steel water bottle for camping”
• “BPA-free reusable bottle for kids”

Why it Matters: Integrating long-tail keywords allows you to capture the interest of customers with very specific needs. As a result, these keywords often lead to higher engagement and conversion rates, particularly when competing in saturated categories.

Step 5: Continuous Monitoring and Adjustment

Amazon’s algorithm evolves constantly, as do search trends. To keep your listing optimized, we provide ongoing monitoring and adjustment services. This means continuously reviewing your performance data, identifying trends, and updating your keywords.

Monitoring Techniques We Use:

• Performance Analytics: Track ranking changes and search term performance over time.
• A/B Testing: Experiment with different sets of keywords to see which combination yields the best results.
• Seasonal Updates: Adjust for seasonal keywords (e.g., holiday-specific terms).