Amazon enhanced brand content was introduced in November 2016. Brand Registered Sellers can use this tool to provide rich information, such as photographs, structured text, and product descriptions, to highlight their items.

Enhanced Brand Content makes it simple to describe your brand’s story, emphasize why your product is unique, and describe what your brand excels at. For consumers who want to know why they should buy your products, you can highlight attractive value factors.

It’s a simple method to register your brand if you don’t already have them registered.

How to Get Started with Amazon Enhance Brand Content

Check and make sure your brand is registered with Amazon Brand Registry
Make sure your listings are connected with your brand

Under the Advertising section, go to A+ Content Manage.