Westbrooks Brewery Case Study

Westbrooks Brewery, a UK-based craft beer brand, set out to expand its online presence and grow sales on Amazon. Through optimized listings, strategic PPC campaigns, and enhanced brand content, we helped them increase visibility, attract more customers, and boost conversions.

With a focus on data-driven marketing and strong brand positioning, Westbrooks Brewery successfully scaled its Amazon sales while maintaining its reputation for quality and innovation.

36%

Higher Order Value

100%

Increase in Sessions

100%

Growth in sales volume

271+

Days with Us

Overview

Industry: Brewery
Location: UK
TimeLine: Sep 2024 – Ongoing
Link: https://westbrookbrewing.com/

Westbrooks Brewery is a UK-based craft brewery known for its dedication to quality and innovation. Using premium ingredients and traditional brewing techniques, they create a diverse range of handcrafted beers that cater to both casual drinkers and craft beer enthusiasts.

With a passion for unique flavors and exceptional brewing, Westbrooks Brewery continues to grow in the UK’s thriving craft beer scene. Their commitment to excellence ensures every sip delivers a rich and satisfying experience.

Services Delivered

Amazon Account Management

Content Writing

Image Creation

Variations Setup

Shipments Management

Keyword Research

Listing Management

Amazon FBA Support

Category Approval

Challenges Encountered

Category Approval – The client struggled to get approval for their product category, delaying their listing process.
Dimensions in Listing – Incorrect or missing product dimensions caused listing errors and compliance issues.
Variation Setup – The client faced difficulties in creating and managing parent-child variations, affecting product visibility and sales.

Strategy & Approach

1.Category Approval

To resolve the category approval issue, we:

Opened a support ticket with Amazon Seller Support.
Uploaded the correct documentation along with real-life product images for verification.
Faced delays, so we escalated the issue by booking multiple calls with Seller Support.
After continuous follow-ups, the approval process was completed successfully in 1 week and 5 business days.

2. Dimensions in Listing

The listing was repeatedly flagged by Amazon’s algorithm due to incorrect or missing product dimensions. To resolve this issue, we:

Deleted the listing multiple times to reset incorrect data.
Re-listed the product after 24 to 48 hours to allow Amazon’s system to refresh.
Updated the data using a flat file upload, ensuring accurate dimensions were provided.
Opened multiple support tickets to request manual corrections and prevent further listing errors

3. Variation Setup

The client faced persistent issues while creating product variations. To tackle this, we:

Encountered multiple errors while setting up variations manually.
Switched to using a flat file upload, ensuring all parent-child relationships were correctly structured.
Opened a case with Seller Support to resolve backend listing conflicts.
Deleted and re-uploaded the listing multiple times to refresh the system.
The process took 3 to 6 weeks due to delays caused by late responses from Seller Support.

Outcomes and Business Impact

Category approved within 1 week and 5 business days, allowing product listing.
Listing errors fixed, ensuring accurate dimensions and compliance.
Variations successfully created after multiple reuploads and support cases.
Improved product visibility, leading to better sales potential.

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