Women Shapewear Case Study

Women Shapewear, a brand dedicated to body positivity and self-love, wanted to expand its reach and sales on Amazon. Through strategic PPC, SEO-driven listings, and compelling A+ Content, we helped Women Shapewear boost visibility, increase conversions, and grow its loyal customer base.

With optimized branding and data-backed marketing strategies, Women Shapewear scaled its Amazon success while empowering more women with confidence.

17%

Higher Order Value

105%

Growth in sales volume

512+

Days with us

Overview

Industry: Clothing
Location: USA, UK , KSA, UAE
TimeLine: June 2024 – Ongoing

Women Shapewear was founded with a mission to empower women of all shapes and sizes, helping them feel confident and comfortable in their own skin. Dedicated to enhancing self-love and body positivity, Women Shapewear creates form-fitting, functional shapewear designed to complement every curve.

Whether it’s stepping out to conquer the day or embracing what you love, Women Shapewear ensures that nothing stands in your way. With a focus on comfort, style, and support, their shapewear essentials are crafted to help women look and feel their absolute best.

Services we provided

Amazon Account Management

Listing Creation

PPC Management

Content Optimization

Challenges we faced

Image Display Issue – Product images were not appearing correctly, impacting listing quality and reducing customer trust.
Sales Decline – The brand faced a drop in sales due to low visibility, underperforming ads, and poor conversion rates.
Listing & Variation Challenges – Setting up product listings proved difficult, with variation mismatches causing confusion and negatively affecting the shopping experience.
Content & Optimization Gaps – Listings lacked engaging descriptions, strategic keyword placement, and persuasive copy, leading to low search rankings and minimal customer engagement.
Ranking Challenges– The client’s products struggled to rank for competitive keywords, making gaining traction and organic visibility on Amazon difficult.

Our Strategy & Approach

1. Resolving Image Reflection Issue

We tackled this by using the “Image via Upload” option
Opening a support ticket with Amazon Seller Support.

2. Fixing Listing Creation Issues

We implemented a structured approach to ensure accurate, optimized, and high-performing product listings.

Listing Creation Methods – Used “Add Product” manually and Bulk Upload via Flat File for efficient and error-free setup.
Keyword Optimization – Conducted in-depth keyword research and integrated high-search-volume keywords into titles for maximum visibility.

Compelling Content – Crafted engaging descriptions and utilized backend search terms with ideal character limits to enhance discoverability.

3. Boosting Sales & Driving Traffic

To counter declining sales and improve product visibility, we implemented a multi-layered advertising strategy that maximized reach and conversions.

Sponsored Products – Utilized Keywords, ASINs, Expanded, and Auto Targeting to capture high-intent shoppers.
Sponsored Brands – Ran Store Spotlight, Video Campaigns, Brand Collection, and Keyword & Product Targeting (ASIN & Category) to strengthen brand presence.
📌 Sponsored Display – Leveraged Contextual (ASIN) & Retargeting Ads to re-engage potential buyers and boost conversions.

4. Enhancing Content & Listing Optimization

We revamped the client’s product listings with a visually compelling and keyword-driven strategy.

Rich Visual Content – Utilized 6 high-quality images, including 1 hero (main) image, 2 lifestyle images, and 3 infographic images, along with 1 engaging product video to enhance customer experience.
Brand Story & Premium A+ Content – Created a compelling Brand Story and implemented Premium A+ Content through Amazon Brand Registry, improving brand credibility and engagement.
PPC Strategy for Ranking – Launched Seed Keyword Campaigns with high bids and exact match targeting, alongside Broad Modifier Campaigns to capture relevant traffic and drive conversions.

This approach significantly improved listing appeal boosted engagement, and strengthened search visibility for better rankings and sales.

Results and Business Impact

Picking and Packing Service for Amazon Sellers - visual selection

📌 33% Increase in Average Order Value – Strategic upsells and pricing optimization.
📌 105% Year-over-Year Growth – A stronger presence in the Home & Kitchen category.
📌 Stronger Market Presence – Improved ranking and engagement helped Women Shapewear establish a competitive edge in multiple marketplaces.

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