ACOS Analysis
ACOS = (Ad Spend / Sales From Ads) × 100%
ROAS = Sales From Ads / Ad Spend
Ad Sales % = (Sales From Ads / Total Sales) × 100%
Performance: Green if ACOS ≤ Target, Red if ACOS > Target
Instantly Measure Your Advertising Profitability
Struggling to figure out if your ads are actually making you money on Amazon? Our Amazon ACOS Calculator helps you easily calculate your Advertising Cost of Sales (ACOS)—a critical metric to understand your PPC performance and profitability.
Whether you’re running Sponsored Products, Sponsored Brands, or Display Ads, this tool shows if you’re hitting profitable benchmarks.
What Is ACOS?
ACOS (Advertising Cost of Sales) = (Ad Spend ÷ Ad Revenue) × 100
It tells you how much you’re spending on ads to earn $1 in sales.
🧮 Example:
If you spend $25 and generate $100 in sales, your ACOS is 25%.
This calculator lets you go beyond the formula—factoring in product costs, profit margins, and breakeven points.
📊 What You Can Calculate
With this Amazon ACOS Tool, you can:
- Calculate your actual ACOS
- Determine your target ACOS based on margins
- Find your breakeven ACOS
- Estimate ROI on PPC campaigns
- Optimize bids to increase profit
Why It Matters
Without understanding ACOS, you could be:
- Running ads that lose money
- Misjudging campaign success
- Overspending on low-converting keywords
- Undervaluing high-margin ASINs
This tool helps Amazon sellers keep ads profitable, not just active.
Who Should Use This?
Perfect for:
- Amazon sellers managing in-house PPC
- Agencies running Amazon Sponsored Ads
- Brands scaling ad spend
- Sellers comparing ACOS vs. TACOS
- Product launches & seasonal campaigns
What to Input
To get accurate results, just enter:
- Product Selling Price
- Product Cost (COGS)
- Ad Spend
- Revenue from Ads (Ad Sales)
💡 We’ll instantly show:
- Your current ACOS
- Your breakeven ACOS
- Whether your campaigns are profitable or not
Stop Guessing, Start Optimizing
Use our Amazon ACOS Calculator to instantly check if your PPC strategy is making or costing you money. Know your numbers, adjust your bids, and grow profitably.
