Buy Box Winning Price Estimate
Seller Score Impact = (Your Performance / 100) × 15% price advantage
Fulfillment Bonus = FBA (+10%) or FBM (0%)
Recommended Price = Lowest Price × (1 – Seller Score Impact – Fulfillment Bonus)
Note: Amazon’s algorithm also considers shipping time, stock levels, and order defect rate.
Click-Through Rate (CTR) Estimator
Want to know how many potential buyers are clicking on your ads or product listings? Our Click-Through Rate (CTR) Estimator helps you measure and predict CTR for Amazon PPC campaigns, Google Ads, Facebook Ads, and other eCommerce advertising platforms—so you can optimize your marketing spend for maximum impact.
What Is Click-Through Rate (CTR)?
Click-Through Rate (CTR) is the percentage of people who click your ad or product listing after seeing it. For example, if 1,000 people see your Amazon ad and 50 click it, your CTR is 5%.
A higher CTR often means your ad creatives, titles, and images are attracting more attention, while a low CTR signals the need for optimization.
Key Features of Our CTR Estimator
With our CTR calculator, you can:
- Estimate CTR for Amazon Sponsored Products, Sponsored Brands, and Sponsored Display ads
- Predict the performance of different ad creatives before launching
- Compare CTRs across campaigns and platforms (Amazon, Google, Facebook, TikTok)
- Identify trends in ad performance and audience engagement
- Optimize ad copy, targeting, and bidding for higher conversions
Who Should Use This Tool?
This CTR estimator is perfect for:
- Amazon sellers running PPC campaigns
- Digital marketers managing Google or Facebook Ads
- eCommerce brands testing new creatives or ad placements
- Businesses tracking campaign effectiveness across platforms
Why CTR Matters for eCommerce & Amazon Sellers
For Amazon sellers, CTR directly impacts your ACOS (Advertising Cost of Sales) and organic ranking. High CTR means Amazon sees your listing as relevant, potentially rewarding you with better placement.
For other platforms like Google or Facebook, higher CTR often leads to a lower cost-per-click (CPC) and better ad ROI.
How to Use the CTR Estimator
Simply enter:
- Total impressions (number of times your ad was shown)
- Total clicks received
- Or set your desired CTR goal to estimate the clicks you need
The tool will instantly calculate your CTR percentage or required clicks to hit your target.
Optimize for Better Results
Whether you’re fine-tuning an Amazon product listing, testing new ad headlines, or running a holiday campaign, our Click-Through Rate Estimator gives you the insights to make smarter advertising decisions.
