Input Costs & Prices
Wholesale vs Retail Profit Comparison
Wholesale Profit Per Unit = Wholesale Price – Product Cost – Wholesale Fees
Retail Profit Per Unit = Retail Price – Product Cost – Retail Fees
Total Wholesale Profit = Wholesale Profit Per Unit × Wholesale Order Qty
Total Retail Profit = Retail Profit Per Unit × Retail Units Sold
Profit Margin = (Profit Per Unit / Selling Price) × 100%
Instantly Compare Profit Margins Across Selling Models
Are you debating between wholesale and retail selling strategies for your ecommerce or Amazon business? Use our Wholesale vs Retail Profit Calculator to compare your profit margins side-by-side and make smarter selling decisions.
Whether you’re a new Amazon FBA seller or a seasoned brand selling through Shopify, eBay, or wholesale channels—this tool shows you which route yields higher profit per unit.
What This Calculator Does
This free calculator helps you:
- Compare wholesale vs retail profit per unit
- See profit margin differences at a glance
- Decide which business model is more viable
- Optimize your pricing strategy for Amazon, Walmart, Shopify, and more
- Plan bulk purchasing and resale smartly
What You Need to Enter
To use the calculator effectively:
- Cost per Unit (Product cost from supplier)
- Wholesale Price (Your B2B selling price)
- Retail Price (Your direct-to-consumer price)
- Estimated Fees (Amazon FBA fees, shipping cost, platform fees, etc.)
The calculator outputs both gross profit and net margin for wholesale and retail scenarios.
Why This Calculator Matters
Choosing between wholesale and retail isn’t just about volume—it’s about profit efficiency, scalability, and customer control.
- Wholesale often offers lower margins, but quicker bulk sales
- Retail gives higher margins, but may need more marketing spend
- Amazon FBA sellers need to factor in referral fees, fulfillment costs, and return rates
Our calculator gives you instant visibility into which model fits your brand and goals best.
Who Should Use This?
This tool is ideal for:
- Amazon FBA sellers evaluating retail vs wholesale returns
- Brands exploring bulk B2B channels
- Shopify or eBay sellers comparing pricing models
- Retailers considering expansion into wholesale distribution
- Wholesalers wanting to test direct-to-consumer pricing
Make Smarter Pricing Decisions
Whether you’re selling in bulk or directly to end-users, knowing your profit margins is non-negotiable. This Wholesale vs Retail Profit Calculator ensures you’re not leaving money on the table—no matter your business model.
